The ability to understand the business environment and to anticipate the changes is, actually, the key factor for the competitiveness and growth of the firms. In a globalized economy, the management has placed the knowledge as the main source of value creation. Therefore, companies must imperatively remain competitive. "Competitiveness is the ability of the company to compete with others in terms of price (competitive price) or non-price such as innovation, product quality, customer service, technological expertise.." today, It’s more than necessary for the company to understand the opportunities and threats related to globalization and information society. Remembering that this is a strategic priority for the development of Tunisian economy". That’s what comes up from the presentation of Mr. Hosni Mahjoub, an international expert in strategy and economic development at the 7th Meeting of Mediterranean ICT and Media business, organized at El Ghazala pole of communi